Four friends with exceptional brewing talent founded Seven Saws in Holden, Massachusetts, honoring the town’s mill heritage through their name. Despite quality products and local devotion, their brand needed to build a unique and recognizable brand to support their vision for regional expansion. We partnered with Seven Saws to transform them from a community secret into a distinctive regional presence, elevating their story while maintaining the authentic connection to place and purpose that made them special.
The Results
Is a brewery without merch actually a brewery? We don’t think so, that’s why we sideled our way into inner circle in the early days when Seven Saws was brewing in the basement of a dentist office and serving beer out of a DYI renovated barber shop.
They have grown a lot since we first met, moving to their own beautiful brewing space and tap room, but they have remained true to their roots: great beer, great friends, and a great atmosphere. Along the way we have been by their side helping extend their brand across items big and small; from the glassware used in the taproom, to the custom woven dog leashes they have for sale, we have had our fingers on just about everything. Don't worry, we are pretty good about washing our hands.
Stay up-to-date on our latest projects and rants.
